Personalization at Scale: What's New in the Audience Engine

What's new in the OptiTech Audience Engine - and how to put it to work.

This release brings real-time behavioral segments, a simplified rules builder, and native integration with OptiTech Experimentation so personalization variants can be tested before they ship broadly. Join the product team for a 45-minute demo followed by open Q&A.

Best suited for marketers and product owners already running (or planning) personalized experiences on OptiTech.